After founding and building UGG Australia which matured into a billion-dollar global icon, Brian Smith is now the leading authority on creating an unforgettable brand experience, rich corporate culture and highly productive teams.

Bio

Brian Smith, Founder of the world famous UGG Australia Brand. Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.

Expert On

  • Corporate Culture
  • Branding
  • Customer Experience
  • Perseverance
  • Sales
  • Mindset
  • Marketing

Travels From San Francisco, CA

Price Range $25,000 – $35,000

Works In USA

Languages English

Looking to book our speaker?

Building a Billion Dollar Brand: Creating True Believers That Propel You to the Top

In today’s world of computers, online buying and clicks, too many companies lose track of their customers and don’t follow up. Without that personal connection, customers feel like just another number and fail to get invested in the brand which means repeat sales don’t happen and the company is missing out on raving fans that will spread the word.

In this high impact talk, your audience will learn how to reach out to customrs to create a lasting connection and the keys to turning your buyers into brand ambassadors that drives your visibility, growth and sales.

The Power of Perseverance: Life and Business Lessons From Building the UGG Brand

Often times we can’t see what is possible when we are mired in all the problems inherent in every business. It is easy to get overwhelmed and have challenges with decision making. As a result, teams crumble, communication breaks down and strategic plans fail to reach fruition.

In this revealing talk, your audience will learn how to tap into their power of perseverance to mitigate risk, keep the vision strong and ultimately sustain the longevity of the company.

The Benefactor Mindset: Getting Your Team on Board to Boost Sales & Productivity

It can be easy to get lured into developing strategies and plans that seem lucrative without truly looking at the essence of the brand and why customers are buying the product to begin with. When the core mission is compromised, it will cause chaos in the workplace, turn customers off and ultimately hurt sales.

In this insightful talk, your audience will learn the three core pieces to get their team living the brand essence and going beyond selling ‘products’ to selling a lasting mission and cause.