As a branding and marketing strategist, Karen’s strategic direction and implementation initiatives with Fortune 1000 companies (and their leaders) have resulted in expanding their reach, reputation and top line revenue by upwards of 25%.


Karen is founder of Sterling Marketing Group, a branding & marketing strategy firm where she works with clients on building stronger personal, team and business brands. She is the best-selling author of nine books, which have sold more than 400,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen writes regularly for,, and others. Karen has been interviewed by The Today Show, CNN, Fox News and Oprah. She has spoken for Harvard, Yale, and Tedx among others. Her clients have included Twitter, LinkedIn, Apple, American Express, and Google.

Expert On

  • Executive Presence
  • Personal Brand
  • CEO Brand
  • Executive Brand
  • Content Marketing
  • Social Media
  • Consumer Experience
  • Career Management
  • Leadership
  • Diversity and Inclusion
  • Executive Development

Travels FromNew York, NY

Price Range $15,000 – $25,000

Works In USA

Languages English

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Your work has a keen sensibility not usually found in comparable training programs. I continue to be impressed with its quality and your results.

Earl W. Hinton, Director Professional Development  Fidelity Investments

You consistently rate among our top speakers at conferences. The overwhelming positive feedback we receive from attendees about you is that you are practical, fun and have valuable information to contribute to any growing company. There are few speakers out there who know their audience as well as you do!

Craig Lis, Conference Producer  Inc. Magazine

Your presentation was extremely well received. Participants loved the interaction and specific take-away ideas. I really appreciate your going the extra mile to tailor the presentation for our group; this came through loud and clear on the evaluations.

Lauren Basham, Director of Education and Communications  Society of Consumer Affairs Professionals

Thank you for the wonderful session. I was especially impressed by your ability to involve the participants, and your sense of humor made time fly.

Stephen Rice, Director  University of Southern California

I am searching through an electronic thesaurus trying to identify the adjectives that describe your presentation. Words like professional, experienced, sensational, stimulating, dynamic and inspiring come to mind.

Joe Meldrum, Marketing Manager  Apple Computer, Inc.

You deliver! I’ve used hundreds of presenters for our magazines and conferences and for seminars I run for the American Management Association. You were rated outstanding by a challenging audience of presidents and CEOs of fast-growing companies. Your materials and message were right on target.

Marlene Sholod, Director Events Marketing  American Management Association

Build Your Executive and CEO Brand for Thought Leadership and Reputation Management

Close to 50 percent of a company’s reputation can be attributed to the standing of its CEO, and 70 percent of people surveyed say the reputations of the CEO and other executives are critical in attracting talent.

This presentation introduces the CEO/Executive Brand Matrix© and helps today’s leaders excel in their role as their company’s Chief Brand Ambassador.

Create a Personal Brand That Boosts Your Productivity, People Skills and Career

Studies show that 48 percent of employers choose not to hire (or promote) a candidate based on their online content, 65 percent of journalists use social media to find sources, and there is a 44 percent increase in networking effectiveness when LinkedIn is used.

This presentation introduces the Personal Brand Mapping© Process and helps everyone from the secretary to CEO create a stronger brand — online and off.

Leveraging Diversity of Contribution and Thought to Create a More Inclusive Workplace

The American workplace has more diversity today than ever before, with 67 percent of job seekers saying a diverse workforce matters when considering job offers and 83 percent of millennials reporting feeling more engaged when their company fosters an inclusive culture.

This presentation introduces the Contribution Archetype Model© and provide a unique way approach inclusion, without a specific focus on race or gender. Each participant will find a deeper understanding of their own contribution, and an enhanced appreciation of the unique contribution of colleagues and customers.