After founding and building UGG Australia which matured into a billion-dollar global icon, Brian Smith is now the leading authority on creating an unforgettable brand experience, rich corporate culture and highly productive teams.
Brian Smith, Founder of the world famous UGG Australia Brand. Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.
Branding, Corporate Culture, Customer Experience, Marketing, Perseverance
In just under an hour Brian inspired our group with personal stories of success, overcoming obstacles, and key business lessons that translate well into life in general. We had several attendees comment that they felt he was speaking directly to them and their unique business situation—quite a task considering the audience was comprised of 400 individuals that came from a variety of business disciplines. We would welcome Brian back in a heartbeat because he did was every speaker should do—leave the audience wanting more! Terry McGuire
Terry McGuire Sr. Vice President of Marketing (Halo Branded Solutions)
I can’t thank you enough for your great performance at the Inc. 5000. The entrepreneurs of the Inc. 5000 don’t give standing ovations lightly, but you earned yours. No doubt about it. In the days after you spoke I got a lot of compliments on your presentation. People cited your frankness, your willingness to talk about your failures and difficulties, and your approachability. I agree. The sum total was a truly inspiring performance that entrepreneurs will be talking about for a long time.
Eric Schurenberg President and Editor-in-Chief (Inc. Media)
It can be easy to get lured into developing strategies and plans that seem lucrative without truly looking at the essence of the brand and why customers are buying the product to begin with. When the core mission is compromised, it will cause chaos in the workplace, turn customers off and ultimately hurt sales.
In this insightful talk, your audience will learn the three core pieces to get their team living the brand essence and going beyond selling ‘products’ to selling a lasting mission and cause.Book This Topic
Often times we can’t see what is possible when we are mired in all the problems inherent in every business. It is easy to get overwhelmed and have challenges with decision making. As a result, teams crumble, communication breaks down and strategic plans fail to reach fruition.
In this revealing talk, your audience will learn how to tap into their power of perseverance to mitigate risk, keep the vision strong and ultimately sustain the longevity of the company.Book This Topic
In today’s world of computers, online buying and clicks, too many companies lose track of their customers and don’t follow up. Without that personal connection, customers feel like just another number and fail to get invested in the brand which means repeat sales don’t happen and the company is missing out on raving fans that will spread the word.
In this high impact talk, your audience will learn how to reach out to customrs to create a lasting connection and the keys to turning your buyers into brand ambassadors that drives your visibility, growth and sales.Book This Topic