Why did Google SMB marketing department trust Bryan and Jeffrey Eisenberg to optimize their sales conversions? Since 1998, they have been #1 in sales system optimization, creating rich customer experiences across multiple platforms. They have helped companies such as HP, 1-800-Flowers, NBC Universal Studios and JP Morgan Chase with Amazon’s 4 pillars of success.
Bryan & Jeffrey Eisenberg help companies increase sales by designing and improving customer experiences across channels. In 1998 they pioneered the discipline of Conversion Rate Optimization. They have trained and advised hundreds of companies including HP, Google, GE Healthcare, Overstock, NBC Universal, Intel, and Travelocity. They have been featured in publications like Forbes, Inc. and the Wall Street Journal. They have presented internationally at conferences like PubCon, Dreamforce, NAB, NRF, Shop.org and Ad Tech. They collaborated on eight books including two New York Times best sellers. Their latest book is “Be Like Amazon: Even A Lemonade Stand Can Do it”.
Customer Service, Digital Transformation, Innovation, Messaging, Sales Optimization
Bryan Eisenberg is a joy to watch, listen to and learn from. His energy and his sense of humor and playfulness dramatically support the deep knowledge he is able to convey to an audience of one or one thousand. You walk away with an overwhelming feeling that you just like this guy – and then you realize just how much smarter you are for the experience. As an event producer and public speaker, I have also seen Bryan behind the curtain, preparing to speak. He is a consummate professional, dedicated to his craft and constantly adding new material to keep his presentations fresh, fresh, fresh. After nine years of speaking at my conferences, Bryan consistently pegs the needle on the survey results.
Jim Sterne Producer (eMetrics Marketing Optimization Summit)
Jeff did an amazing job at Dreamforce. Not only was he well prepared for our audience, but he encouraged participation through his personal style of engagement. He was able to present very potent content without overwhelming the audience—a great speaker all around.
David Austin Senior Manager, Web Analysis & Testing (SalesForce.com)
Bryan is consistently a best-in-class presenter for Shop.org industry events. One recent 2012 Shop.org Annual Summit attendee said it best when they deemed Bryan’s big data presentation as “worth the price of the event.” Bryan’s energetic style, customized messaging, and focus on the tactical tips every conference attendee wants and needs to learn make him one of our favorite people to work with – year after year.
Artemis Berry Senior Director, Content and Community (Shop.org)
Frameworks are easier to implement than finding superstar talent. To increase sales you can reduce friction or increase motivation. Companies that reduce friction focus on operational excellence. They have the better corporate agility and focus on continued optimization. Companies that focus on increasing motivation focus on understanding their customers. They fuel growth by innovating based on their customers evolving needs. Many companies, like Apple, cycle between the two. Great companies like Amazon create a virtuous flywheel —doing both in tandem— that drives growth. They anticipate their customers’ expectations and stay ahead of delivering on them.
• Learn the single perspective that sales leaders share
• Learn the two directions you can use to improve sales
• Learn the three simple questions that speed the persuasive momentum of your entire sales system
• Learn about the four pillars that align your teams’ execution
• Learn to anticipate what your customers want so you can provide it
There is so much data available and it is too often used to provide the illusion of accountability. Data is wielded like a weapon to claim wins and justify failures. You will see real-life examples of how companies like Walmart, Amazon and even small companies use data insights. You’ll see how companies that look beyond the data about company performance to see the data that reveals their customer’s reality, create a virtuous cycle ensuring future wins.
In this revealing presentation, you will learn:
Conversion rates are a measure of your ability to persuade prospective buyers to take the action you want them to take. Conversion rates are also a reflection of your effectiveness at satisfying customers. For you to achieve your goals, visitors must first achieve theirs. Understanding 21 of the most valuable lessons that will help you increase your conversion rate as well as proven evergreen strategies and repeatable tactics will reliably increase conversion.
In this fast-paced presentation, you will learn:
In 1994 Jeff Bezos said that Amazon.com would be “earth’s most customer-centric company”. At Amazon, customer experience and execution tower over marketing and promotion. Building great customer experiences doesn’t have to cost a lot of money. It requires an intense focus on details and an obsession with delighting customers. Companies need to examine their actions. And whether they measure what they value most.
This enlightening presentation will help you: